Really Splenda?

Just another great example of food marketing at its best.  I plea and beg with you to ignore front of the package labeling.  If a product is screaming something at you on the front of its package most likely this product is A) not real food, B) not healthy for you in any manner and C) will push you farther away from your health or weight loss goals. Do you see broccoli or strawberries with ‘buy me because I’m super good for you’ labels?  No.  Because A) they are real food, B) they are healthy for you and C) we know that automatically we will be healthier, look and feel better if we eat more real food.

Food companies use front labels to try to draw you in with these marketing tactics in order to sway you into buying their product over another overly processed food demon because we are confused when it comes to food in boxes.  We trust the food companies to help us discern the differences between these products.  Problem is they are in the business of making a hefty profit from a very cheaply made food.  For example, let’s look at Splenda’s new products Splenda Essentials. Not only is it a no-calorie sweetener (try to put that into a food group!), BUT it also has B vitamins, fiber or antioxidants!!! WOW!!! (Note I am being very sarcastic here).

Do you really think Splenda is the answer to getting your daily fix of fiber, vitamins or antioxidants?  If you do, please do me a favor and step back a minute. Think of someone who drinks diet sodas or uses non-calorie sweeteners. Are they a perfect weight? Most likely not. Fake sugars condition our taste to want even more sweet things. Eating more sweet things means an increase in our waistlines which is exactly what we don’t want. If they are diabetic (type II) they obviously got there by eating too much sugar to begin with. Here is my plea, you want fiber? Eat whole grain bread. You want antioxidants? Eat some blueberries.  You want B-vitamins? Eat a dark, leafy green salad with a (preferably homemade) olive oil vinegar dressing.

You want real health and energy? Eat real food.

Sources:

Gain weight by “going diet?” Artificial sweeteners and the neurobiology of sugar cravings. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2892765/

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